Nuts & Bolts Workshop - Feb 5, 2015 - Build Your Marketing Toolbox Session 4 of 6

Thursday February 5^th 
“Customer Insight & Research Campaigns That Drive Action “
Using feedback and surveys to get valuable insights and drive growth.
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that is often overlooked revolves around getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey that allows them to gather the valuable insights from their audiences that will allow them to move their organization forward.
Attendees of this presentation will learn:
• The importance of listening and how to set your survey’s objective.
• Develop good questions and understand how long is long enough.
• Three different considerations for when to survey and how to think about which parts of your audience to survey.
• What to do with the results once you have them.
Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients or supporters.