Nuts & Bolts Workshop - Build Your Marketing Toolbox Session 1 of 6
The Dahlonega-Lumpkin County Chamber & Tourism Bureau has teamed up with Constant Contact and Ghost Partner to offer a series of six (6) workshops. These workshops are designed to help small businesses understand and execute modern internet marketing methods. Those methods include Email, Social Media and Web (search marketing). As you can read in the next few pages, these sessions build on one another to deliver a complete how-to guide. You do not have to attend each session; however, this is ideal for businesses that want to grow their audience as well as their revenue.
There will be a $20 fee for each workshop. This fee will include a light lunch. Fees must be paid by the Monday before each session. You may submit your payment on line or at the Chamber office.
The October 2, 2014 workshop will be held at Dahlonega Funeral Home. The remaining workshops will be held at the Chamber’s Conference Room. Check in for each session is 11:15 am and the session will begin promptly at 11:30 am. Each workshop is scheduled to end no later than 1:00 pm. An evite will be sent through ChamberMaster and we ask that you please register online. Space is limited and will be filled on a first come first served basis. Please bring your own laptop.
Please contact Rhonda Case, Member Services, at 706-867-3762 or rhonda@dahlonega.org with any questions.
The following pages have detailed descriptions of the workshops:
- Build Your Marketing Toolkit
- Email and Social Engagement Campaigns That Drive Action
- A Morning of Social Media
- Customer Insight & Research Campaigns That Drive Action
- Creating Offers and Promotional Campaigns That Drive Action
- Event Marketing Campaigns That Drive Action
Session 1. October 2nd held at Dahlonega Funeral Home
“Build Your Marketing Toolkit"
A framework for small businesses and organizations
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
Attendees of this presentation will learn:
• What marketing really is (and isn’t).
• How marketing has changed in ways that benefit small businesses.
• The importance of setting goals and objectives for their marketing efforts.
• The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
• It’s ok to start small, to start where you already are.
Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.
Date and Time
Thursday Oct 2, 2014
11:30 AM - 1:00 PM EDT
Check in at 11:15 am
Sessions begins promptly at 11:30 am.
Location
Dahlonega Funeral Home
20 Gibson Road (Hwy 60)
Dahlonega, GA 30533
Fees/Admission
$20 to include a light lunch
Must be paid, online or at the Chamber Office, by September 29, 2014.
Contact Information
Rhonda Case
Member Services
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