Lunch & Learn Marketing & Branding Workshop, Part 3

Overview: How to Build a Brand that Attracts and Retains Clients

Do you know how your brand is doing? Does your business have a brand identity? Crafting a brand is much more than a logo, brochure or colors. It's building an identity that represents your company's values, purpose, strengths and passions. Ultimately, it should connect with your customers and make them want to do business with you. In this three-part interactive workshop, Katherine Porfilio, Founder of Stark Raven Design will provide instructions for developing your company's brand - one of the most valuable assets of your business.

Part 3: How to Take Your Brand to Market - The Creative Brief

In this workshop, we'll review the fundamentals of how to take your brand to market. Once your brand identity is defined, you'll view your existing website, logo, brochures and any other marketing materials with fresh new eyes. Creating a strong visual identity typically requires professional help, but how do you convey your brand's goals to a web designer, graphic designer or marketing agency? It starts with understanding the purpose of every marketing piece, which can be defined with the all-important "creative brief".

"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs